Usability testing is wonderful. But wow, its humiliating.
I’ve spent the last few weeks working on the Amazingtunes in page player. Amazingtunes is a music site, so we need to play music. However, we don’t like the way that most music sites work; either the music stops as you go from one page to another, or the player is a huge Flash app running in its own window. There has to be a better way. There needs to be a popup window if you want to eliminate stop/start behaviour, but there’s surely no reason not to keep the controls on the main page.
At least, we thought it was slick until we pointed the usertesting.com legions at it. Without exception, they ignore the in page player, foreground the popup and use the teeny weeny controls on the flash player. Originally, the popup window didn’t even display any transport controls, it just had a picture of some speakers and some text asking the user not to close it because it was playing the tunes. We added transport controls as a stopgap while we made the in page player work properly.
I sound like I’m whinging don’t I? It’s certainly a blow to the ego to see something we spent so much time and attention on being ignored by our sample users. On at least one occasion, while watching the screencasts I found myself boggling at the things the users did, and if I didn’t shout “Just play some bloody music!” at the screen, then I came worryingly close.
It would be easy to retreat into a state of denial: “They’re not our target users! They’re stupid! They’re American! If they would only magically intuit the way we think they should use the site!”. And maybe it would be comforting to do so, for a while. The right thing to do is to suck it up – take away from those videos the sure and certain knowledge that bits of the site don’t work and do something about it.
We may dislike the ‘popup window for transport controls’ model of controlling music playback, but users are cool with it. And it’s not as if the work we did on making the in page player work is going to be wasted – widget is straightforwardly event driven so it’ll work just as well in the popup window, and the communication protocol will be much simpler. Having the player in its own window means we’ll be able to extend its interface in ways that would be hard when the player had to share window space with the rest of the page. In the end, it’s all good.